About - Horace Export

About Ho Race Export Inc.

Welcome to Ho Race Export Inc. ! We are an American company that leverages the hard working values of our Italian-American and Latin-American heritage. Since 1999, we have been importing high value luxury goods and fine gourmet foods between Europe and South America, driven by the vision of our founder and former international auto racing competitor, Horacio Arguello and Agro-Agricultural expert, Gustavo Colla.
From the home bases of Italy, Argentina Ho Race Export Inc. Export decided to expand operations, selecting Miami, Florida as their distribution and headquarters because of its strategic location. In 2019, Ho Race Export Inc. is expanding distribution headquarters in Texas and Florida.

Sourcing Values

We source from Peru’s coastal towns, its valleys and its nutrient dense Amazon. We are bringing products from Patagonia Argentina, a new frontier in nutrition with traditional and organic farming principles. We have uncovered unique, small artisan producers in quaint towns of the Italian countryside that produce food with unrivaled passion.
Most importantly, we create human bonds, share ideas and join forces to bring new products to the table of the global consumer that values the “good-for-you food: movement. Our food brands create food and we tell their stories. We speak the love language of food, create positive relationships between our brands and ultimately provide a seat at the table of buying groups in the United States.

Meet your Team

Founders

Horacio J. R. Argüello

CEO & Co-Founder

Horacio Argüello, a native of Argentina, is a curious entrepreneur and forward-thinking leader who brings a determined and winning mindset. His career began as a competitive racing car racer in Argentina that culminated in Italy, where he lived for 15 years. After working in the racing world, he started importing / exporting racing parts, equipment and clothing. As a world traveler, he developed a love for gourmet food and the slow food artisan process. His curiosity and passion for healthy food and import / export prompted the birth of Ho Race Export Inc., based in Miami, Florida.

Gustavo J. L. Colla

CFO & Co-Founder

Gustavo Colla, is a results oriented and driven food and farming entrepreneur. He is an Argentine native with a generational background in agriculture, commodities, farming, and livestock. He is an advocate for developing eco-agricultural principles. He currently provides consulting and management for commodity driven enterprises. He brings a true passion providing others with access to healthy foods that are plant based. He oversees all strategic and financial operations at Ho Race Export Inc.

Jessica Castellano

CMO & Co-Founder

Jessica Zapatero brings 15 years of experience in public relations, marketing and product placement. Throughout her career, she has helped launch food, fashion, health and wellness products by creating demand and buzz through the use of strategic PR, influencer marketing and advertising. She is our main liaison in the United States with a pulse of trending themes in the food and beverage industry.